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Compete Releases Ranking of Top 250 Websites for April 2011
NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive
Boston MA
– (
Marketwire
- May 23, 2011)
- Compete,a
Kantar Media company, today released its ranking of the top 250
websites for April 2011. Notable changes during the month included
NYTimes.com, which saw unique visitors (UVs) decline during its first
full month behind a paywall. Elsewhere on the list, daily deal sites
thrived and video site Ustream.tv climbed more than 200 spots.
NYTimes.com Drops
NYTimes.com dropped 20.4 percent in April -- a 24.9 percent decline
from one year earlier; traffic decreased across nearly all of
NYTimes.com's subdomains. But NYTimes.com sports blogs were interesting
exceptions in April: Bats.blogs.nytimes.com (baseball),
offthedribble.blogs.nytimes.com (basketball) and
fifthdown.blogs.nytimes.com (football) increased traffic during the
month, with month-over-month growth of 57.8 percent, 142.4 percent and
44.5 percent respectively. Readers, it seems, do not part as easily
with their sports content.
Daily Deal Duel
As the race intensifies in the daily deals space, Groupon still leads
the way with nearly 24 million UVs, increasing 5.4 percent M-O-M and
655.8 percent Y-O-Y. While Livingsocial.com only boasts half as many
UVs at this point (roughly 11.5 million), its rate of growth for the
month, 32.7 percent, was six-times greater than Groupon's, and its
Y-O-Y growth rate stands at 418.4 percent. It is catching up quickly.
One to Watch: Ustream.tv
In April, traffic to video site Ustream.tv grew 46.6 percent for the
month (92.3 percent for the year). This helped the site shoot up more
than 200 spots in Compete's rankings, likely a result of the growing
popularity of video sharing sites.
Top Ten Order Unchanged
The order of top ten sites remained unchanged in April and no site had
a monthly traffic increase. While Youtube.com, ranked #4, stayed steady
with no change, the other nine sites experienced drops in UVs during
April.
Information regarding top 250 websites is drawn from the Compete PRO
Enterprise edition on Compete.com. For more information on the
enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.