Compete Mobile Banking Webinar

May 3, 2007 @ 2PM Eastern Time
Hosted By Compete Inc.

Presenters:
Paul Zeckser, Director, Financal Services Practice, Compete, Inc.
Ryan Burke, Director, Telecommunications and Media Practice, Compete, Inc.

As the internet and mobile technology unite, the flexibility and convenience of the mobile web makes the development of Mobile Banking a natural evolution. Ultimately, both financial institutions and wireless providers stand to benefit from the emergence of mobile banking, but the extent to which consumers will adopt these services remains an unknown.

By analyzing consumer expectations of mobile banking and identifying potential barriers to adoption, providers can tailor offerings to maximize adoption and usage. Using a combination of online clickstream data and behaviorally targeted surveys, Compete has taken an initial look at consumer reaction to these new services.

Key findings from this study include:

• A real appetite for mobile banking servics exists

• The majority of consumers expect mobile banking for free, but there are those willing to pay

• Market messaging will play a crucial role in the adoption of mobile banking services

Learn which services consumers most desire, and what concerns they have in using these services. Gain a deeper understanding of who will be most likely to adopt Mobile Banking. Apply this knowledge to help assess the viability of mobile banking in your own service offerings.

This webinar will last approximately 45 minutes followed by a 15 minute question and answer session. We look forward to your participation.